This project involved creating a holiday retail branding for the clothing brand, Riot Society. I chose Halloween because Riot Society already incorporates many Halloween aesthetics into their T-shirt designs. I emulated their art style in my designs and used a lot of Japanese themes, like the flag and cherry blossoms, and combined them with Halloween themes. For example, I combined a skeleton, a witch, and a Japanese yukata in the tote bag design. I incorporated their rural photography aesthetic when creating the ads and showing off my designs.